REFERRAL MATERIALS

Referral materials are promotional resources used to encourage customers or employees to refer new business or talent. These materials might include referral links, codes, social sharing options, email templates, or printed materials like brochures or cards. 

Examples of Referral Materials:

Referral Links: Unique links that track referrals and can be shared with contacts. 

Referral Codes: Codes that customers can share with friends and family to receive rewards. 

Social Sharing Options: Make it easy for advocates to share referral information on social media. 

Email Templates: Pre-written emails that can be used to invite referrals. 

Printed Materials: Brochures, flyers, or cards that provide information about the referral program. 

Referral Kits: Packages of resources that include case studies, testimonials, or other valuable information. 

Scripts: Help sales and customer support teams explain the program effectively. 

Landing Pages: Dedicated pages for easy referral submission. 

Purpose of Referral Materials:

Encourage referrals:

By providing tools and resources, referral materials make it easier and more appealing for advocates to share information about a product, service, or job opportunity. 

Track referrals:

Referral links and codes allow businesses to track which referrals are successful. 

Build relationships:

Referral programs can help build relationships with customers and employees by recognizing and rewarding their contributions. 

Acquire new customers/employees:

Referral programs can be an effective way to acquire new customers and employees, as they leverage the power of word-of-mouth marketing and employee networks.